Kārums expands its indulgent yogurt range as Rīgas piena kombināts invests EUR 30,000 in two new products
As demand for lactose-free yogurts continues to grow, Latvia’s leading dairy processing company, Rīgas piena kombināts, has invested a further EUR 30,000 in expanding its offering in this category. As a result, the much-loved Kārums brand is introducing two new indulgent yogurts with bifidobacteria – rhubarb-apple pie yogurt and yogurt with blueberries, seeds and grains.
Ilva Veidemane, Brand Manager at Rīgas piena kombināts, says: “Sometimes, you simply crave something delicious – a little treat to brighten your day or something sweet to enjoy at lunchtime. That is exactly what we had in mind when creating these two new Kārums yogurts. One brings to mind a cosy moment enjoying a slice of rhubarb and apple pie, while the other evokes a bowl of yogurt topped with blueberries and breakfast muesli.”
Two new yogurts for those who love a treat with a twist
The new Kārums yogurts have been created for moments when you want to treat yourself to something especially delicious. Each has its own flavour story:
- Kārums rhubarb-apple pie yogurt combines the familiar flavours of apple and rhubarb with the smoothness of yogurt, reminiscent of a favourite homemade dessert.
- Kārums yogurt with blueberries, seeds and grains will appeal to those who enjoy not only the taste of berries but also a variety of textures and a rich combination of ingredients.
Both yogurts are lactose-free and therefore also suitable for people with lactose intolerance. They also contain beneficial bifidobacteria. The new products are already available in retail chains across Latvia.
From airy yogurt shakes to pie-inspired flavours
As previously announced, at the beginning of this summer, the Kārums range was expanded with four lactose-free yogurt shakes – strawberry-banana, mango, peach and vanilla. The shakes are designed to be shaken before consumption to achieve a lighter, creamier texture. At the same time, the brand introduced three Panna Cotta desserts for the first time, featuring strawberry, cherry and mango-passion fruit sauces.